The Target Interactive Breezeway, 2005-2006

interaction design and software architect with Electroland (Cameron McNall and Damon Seeley)

Electroland designed a unique Target branded interactive experience adjacent to the newly reopened Rockefeller Center top floor observation decks. Employing a computer vision system, the Interactive Breezeway engages pedestrians in an ephemeral interactive encounter where their position and paths are traced by colorful avatars and effects.

The glowing ceiling and walls are composed of individual LED pixels and white LED backlights. The overall assembly provides for an experience that registers well during the day and provides ambient light in the evening. Target's brand is represented by Target bullseye logo light fixtures integrated with the interactive pixel array.

Related Links

Eitan Mendelowitz